Gideon D. Hicks

Gideon became a financial advisor in 2013 because he believes people deserve clear, honest guidance when making important financial decisions. His approach is simple: earn trust first, explain things clearly, and tell the truth even when it’s uncomfortable. Good advice should reduce stress, not create it. Gideon works to help clients understand why a strategy makes sense, thinks ahead to prevent problems before they appear, and stays transparent about trade‑offs and risks. He focuses on comprehensive planning rather than just investments and believes financial decisions work best when retirement, taxes, cash flow, and long‑term goals are considered together. Gideons goal is to help clients feel confident delegating complexity, knowing their plan is thoughtful, proactive, and built around what matters most to them. Relationships matter to him and he takes the time to understand his clients’ families, priorities, and life changes because advice only works when it fits the person, not just the numbers. Gideon works hard to be responsive, dependable, and the person clients can turn to when decisions feel overwhelming.

Gideon lives in Green Bay, Wisconsin with his wife and three children. Outside of work, he enjoys coaching his sons in hockey and spending time with family on Mackinac Island, two places that remind him of the importance of teamwork, perspective, and balance.