Alex Moore joined Wealth Enhancement in 2022, bringing more than a decade of experience in financial planning and investment management. As a CERTIFIED FINANCIAL PLANNER® professional, he specializes in tax planning and takes pride in delivering thoughtful strategies to his clients. Before joining Wealth Enhancement, Alex was a Partner and Portfolio Manager at an independent investment advisory firm in Maitland, Florida, where he led the firm’s financial planning and investment initiatives.

Originally from St. Augustine and Jacksonville, Alex developed an appreciation for Central Florida during his time at Stetson University in DeLand. His career began at a Fortune 500 investment firm, but his passion for personalized, unbiased financial planning brought him back to the Orlando area, where he now works closely with a select group of families. 

Alex resides in Oviedo with his wife, Hillary, and their two children. An avid outdoorsman, he enjoys hiking—especially Sky Rim Loop in Yellowstone National Park. He is also deeply interested in historic preservation and spends much of his free time restoring the family’s historic home or working on vintage cars.