Larry specialized in marketing during his early career, and managed the national marketing and advertising operations for a division of CBS, Inc. He spent three years in the equipment leasing industry providing financing to business owners, giving him a personal understanding of the challenges and frustrations facing the business owner. Larry joined the personal financial planning business in 1981. Since then he has held numerous senior positions, including Branch Manager, Regional Director, Board Member, and company owner. Larry has been a CERTIFIED FINANCIAL PLANNER™ licensee with the CERTIFIED FINANCIAL PLANNER™ Board of Standards since 1988. Larry has been President of the East Bay Chapter of The Financial Planning Association (FPA) and Chair of the FPA Northern California Council of Presidents. Larry joined Wealth Enhancement Group in 2022 through the Ginsburg Financial Advisors acquisition. The combination of Larry’s training and experience gives him the unique ability to be sensitive to clients’ concerns, worries and frustrations, and to be able to keep the “big picture” in mind when helping clients attain their financial goals. Many clients attest to Larry’s goal of being in the “anxiety reduction” business. When he’s not working, Larry enjoys spending time with his wife, two sons and three grandchildren and playing tournament golf.